This list of buzzwords for 2013 is pretty interesting. So, we’re putting it in our blog in order to “archive” it and see which ones become part of the normal marketing and business vernacular.
1. Advertainment — “Advertising is no longer about interrupting what people are interested in, it’s about being what people are interested in.
2. Phablets — A mixture of a smartphone and tablet.
3. Growth hacker — “A role that replaces traditional marketing roles in fast-growing businesses.”
4. Social learning — “An individual’s learning a skill through observation, without necessarily changing their behaviors or on-the-job performance.
5. Alphanista — “Successful women in powerful positions having it all.”
6. Acqui-hire — “A blend of acquired and hired.”
7. Return on involvement — A brand that “gets involved with their community will garner better return on their investment by getting involved hosting fundraisers, partnering with schools and giving the local residents a gathering spot.”
8. Inventreprenuers — “An entrepreneur-inventor hybrid that markets and/or manufactures their own creation.”
9. Twinternship — “An internship where the student’s mission is to promote the company and its brands using social media such as Twitter and Facebook.”
10. Wantrepreneur — Someone who hasn’t “taken all the steps necessary to take the leap” into entrepreneurship.
11. Minergy — Someone who uses “minimal energy to get the task accomplished.”
12. Tri-ti-tasking — “Doing three things at once.”
13. This list was found at Business News Daily.
One that we see immediately falling out of favor is “tri-ti-tasking”. The word multi-tasking is already in place. Plus, “tri” only means three – “multi” means more than two…it could be four, five, or more. So, why would you be interested in limiting someone’s tasking abilities to only three? We’re calling that one D.O.A – dead on arrival.
What do you think of the other words on the list? Good? Bad? Silly? Interesting? Indifferent? Let us know!