Standing out from the crowd – it is something every marketing strategy tries to accomplish. In order to catch customers’ attention, you have to show them how your company is different from its competition and why it should be preferred. But there is more to this than a witty slogan or an elegant advertisement design. Success in this matter lies in the idea of Competitive Advantage marketing.
Know the Competition
Competitive Advantage marketing means identifying what advantages your business offers customers. Often many companies can know that their product sells well without being able to pinpoint the reason why. Knowing the specific advantages your business has will give you an edge over the competition.
To identify them, you need to do a little research. Look over aspects of your business like delivery time, product guarantees, materials, customer service, terms, and the quality of your products or services. Then examine what your competition does and compare notes. Find the aspects of your company that have proven to be better than your competition. If one is not immediately apparent, make it a goal to develop a certain area in which your business excels, going above and beyond what others are doing.
Communicate the Advantages
Once you have identified what distinct and specific advantages your company can offer its clients, do not hesitate to communicate this to them. Many businesses are reluctant to dwell on one specific, for instance their product guarantees. But knowing your strengths and marketing them to your customers is what will set you apart from competing businesses.
If you are striving to go the extra mile in customer service or to produce the best quality product possible, you need to make your customers aware of the fact. They may have no idea how hard you are working to attract their business and to earn their trust.
Implement the Strategy
Competitive Advantage marketing can sound fantastic in theory. But is it proving to be difficult to implement it into your marketing strategy? At AGI, helping businesses incorporate Competitive Advantage strategy into their marketing is a service we offer. Think of it as one of our competitive advantages. Through this service from AGI, many companies have seen their business grow, their profits increase, and their marketing campaigns end up a resounding success.
Because of the ease with which companies can make themselves known through Internet advertising, the competition in every industry has increased. Couple that with the tight situation our economy is in and the fact that businesses have to fight hard to catch customers’ attention, and it means that forming an effective marketing strategy is even more important than it has ever been before.
Identify and create competitive advantages. Communicate them clearly to customers. And by implementing this practice into your marketing, you will be able to stand out from the crowd.
If you’d like more information about using AGI’s services for your business, please fill out the short Contact Form on the right or give us a call at 925.984.2441 – we look forward to speaking with you.