Internet usage is evolving, but email still reigns as one of the top online activities. As of 2012, surveys reported that Internet users spend an average of 19% of their time online using email and 22% using social networking. While...
Practical Marketing Rule #4 – Following Through with Your Target Customer
Earlier we discussed the importance of identifying your target customers by going beyond demographics to examining them by their psychographics, their friends, and how they interact with you through your website and social media presence. There is nothing more damaging...
Practical Marketing Rule #1 – Swarming the Enterprise
I recently received a beautifully designed email newsletter from an organization. Their newsletter had a number of great articles linked within it, and all the useful information I wanted to know about their organization. However, when I explored their website...
What’s Your Competitive Advantage?
Standing out from the crowd – it is something every marketing strategy tries to accomplish. In order to catch customers’ attention, you have to show them how your company is different from its competition and why it should be preferred....
Relationship Marketing: Communications, Customers, & Connectivity
What makes a customer a faithful client? How do you establish a relationship with them that will last and lead to reliable, continued business? Relationship Marketing is what answers these questions. What is Relationship Marketing? The philosophy of Relationship...
5 Ways to Protect Your Company’s Online Reputation
It’s been said that the best defense is a good offense. What this means in the context of online marketing is that the best way to avoid being slandered or disparaged on the Internet is to be actively involved in...
Only Seven Seconds
First impressions are what make or break your marketing success. In our modern society that relies heavily on Internet communication, there is the potential to attract all the business you need through marketing on social media sites and a website...