Inspired by pinboards and scrapbooking, Pinterest launched in March 2010 and has been generating a lot of buzz in the business world since 2011 as more companies capitalize on the social photo sharing service to build links to their websites...
Five Tips for Building Your Business on LinkedIn
LinkedIn is the most popular social networking website for professionals. It was founded in 2002 and launched in 2003. In June 2012 it had more than 175 million users, making it the go-to place for professional networking online. Many people...
Seven Keys to Successful Email Marketing Campaigns
Internet usage is evolving, but email still reigns as one of the top online activities. As of 2012, surveys reported that Internet users spend an average of 19% of their time online using email and 22% using social networking. While...
Practical Marketing Rule #4 – Following Through with Your Target Customer
Earlier we discussed the importance of identifying your target customers by going beyond demographics to examining them by their psychographics, their friends, and how they interact with you through your website and social media presence. There is nothing more damaging...
Practical Marketing Rule #1 – Swarming the Enterprise
I recently received a beautifully designed email newsletter from an organization. Their newsletter had a number of great articles linked within it, and all the useful information I wanted to know about their organization. However, when I explored their website...
What’s Your Competitive Advantage?
Standing out from the crowd – it is something every marketing strategy tries to accomplish. In order to catch customers’ attention, you have to show them how your company is different from its competition and why it should be preferred....
Relationship Marketing: Communications, Customers, & Connectivity
What makes a customer a faithful client? How do you establish a relationship with them that will last and lead to reliable, continued business? Relationship Marketing is what answers these questions. What is Relationship Marketing? The philosophy of Relationship...