First impressions are what make or break your marketing success. In our modern society that relies heavily on Internet communication, there is the potential to attract all the business you need through marketing on social media sites and a website of your own. However, simply being “out there” in the world of Internet marketing is not enough to draw in customers. The design and layout of your website is extremely important.
Studies have shown that a viewer will make up their mind whether to leave or stay on a website during the first seven seconds. So what can you do during that brief space of time to create a strong, appealing first impression? Let’s take a look at some ideas.
Since you only have seven seconds to speak to your viewers, clear and direct communication is extremely important. People who come to your website will be there for a specific reason. Perhaps they have a question or need a job done. By making the purpose of your website or company immediately evident you will get their attention and convince them to keep reading.
Why is simplicity of the essence? Well, if you only have seven seconds, such a small flash of time, to catch people’s attention, you have to communicate the important things. Extraneous details, excessive design, and confusing structure will waste those precious seconds and overwhelm your viewer. Web marketing can be the greatest asset a company can have for attracting business, but only if their marketing presents the right image. Simple, elegant design and clear-cut communication will be what convince your viewers to dig a little deeper, stay a bit longer, and become a customer.
In order to create an effective website, you have to do a little research. Explore your competition’s websites and find out what works for them. You can then use these strategies in your own way. Also, being familiar with what competing businesses are doing for design and marketing can help you in knowing how to make your own website design unique so it will stand out from the crowd.
One of the things that will convince your potential customers to stay on your website is how easily accessible it is. If it is clearly and reasonably laid out, with continuity and consistency, it will help people to navigate through it and find the information they need without becoming lost or frustrated. Also, a website with a logical structure and layout and a professional appearance will greatly add to your credibility and give viewers a distinctly positive first impression.
Is your website attractive and easily navigable? Does it fit its purpose and communicate well with viewers? Is it creatively different from its competition? Does it inspire confidence and bolster credibility? These are all questions that must be answered in order to evaluate your website and the success of your marketing strategy. So how do you find answers?
One of the best ways is to ask others to provide some feedback. Ask a wide variety of people for their opinions and see what comments they all have in common. Also, use the website yourself, read the content, navigate through the different pages and links and see if it appeals to you. Put yourself in the customer’s shoes and explore the site.
Ultimately, there is one question you have to put to yourself, one question that will determine the success of the time and effort you have invested in web marketing. Would you stay longer than seven seconds?