In an earlier article, we discussed the importance of optimizing your website and making it mobile-friendly. We also offered you links to two great places for testing your website’s mobile functionality. More Americans own a mobile phone than own a passport, and most of those people access websites on their phones. Surveys have shown that 40% of mobile users who have a bad experience on a mobile website will access a competitor’s website instead. It is an absolute necessity for every business to be optimized for mobile.
One of the biggest issues consumers have with mobile websites is load time. Sixty percent of users expect websites to load in three seconds or less. A 10 or 20 second load time can kill your chances of converting a site visitor into a customer on your website. By far the biggest offender in load time is graphics. If the images on your website are too large or too numerous you can easily get an unacceptable load time. While pictures are a great way to break up the monotony of a “wall of text,” they significantly add to a page’s load time. An average novel is about 60,000 words long and, text only, would translate to about 300kb in size. You can easily reach 300kb with just a handful of pictures on a web page. A picture may be worth a thousand words, but it costs a great deal more in computer resources.
Another major issue contributing to poor loading times is content that is served from a separate server, such as aggregated ads or 3rd party scripts that rely on accessing external libraries or databases. While these can be great features, they add significantly to your page’s loading time, especially on limited-bandwidth mobile devices.
A second failure point in mobile websites is navigation. Buttons or links that aren’t large enough for a user to push with his or her thumb and without zooming are a major issue for almost every mobile website. You should focus on having clear and distinct ways to navigate your website on any mobile device. Your website’s graphic design and white space should also take mobile users into account. Content that is cramped and uncomfortable to read on a mobile device is going to send your users running for your competitor’s site just as quickly as a bad load time. Good design is critical to your website’s mobile success.
Mobile devices are a growing part of Americans’ lives, and it is essential for your business to deliver the content your users need, regardless of whether they are accessing it from a computer or a cell phone. A complex website is already difficult enough to read on a regular computer screen, but can be virtually impossible to read on a mobile device. Do yourself and your customers a favor by optimizing for mobile.
If you need assistance in mobile optimization, testing (focus groups), or anything else related to site development – mobile or not, please feel free to contact Alliance Group International through the short contact form in the right sidebar. Thanks,