Building Your Digital Marketing Campaign through Organic SEO
In our previous article about digital marketing and organic SEO, we discussed common problems with website content that could cause a website marketing campaign to fail. In part two, we will explain some of the best strategies you can use to maximize the effectiveness of your digital marketing through your online presence.
The first thought when it comes to digital marketing and organic search engine optimization for most people is incoming links. Link building is important, but the quality of your links matters more than the quantity. Most popular search engines have begun penalizing certain links, such as those who are linked to from so-called link farms. Instead, you should focus on getting links from popular blogs, forums, and industry related websites. One of the best ways to do this is by networking with the owners and managers of these websites with the goal of writing guest blog posts that contain a link back to your website. This helps you establish your business as an authority on the subject and helps build quality links.
By far one of the most effective ways to grow your audience is to use social media. Create a Facebook page, a Google Plus brand page, and a Twitter account. And use them. Each of these social networking platforms lets your followers share the links you post which in turn helps drive potential customers to your website. Even a small number of people can improve your numbers vastly. Recently we watched the statistics for a Facebook page that had only 70 “likes.” Their social reach through that page limited only to people within 25 miles of the business’s small-town location was over 8,000 people. Social networking is key to exposing your website to more people and increasing your organic SEO. Don’t forget that the search engines do integrate impressions from social networks into their search results.
Optimize your website for mobile devices. According to CNN, in 2010 about 46 percent of Americans earning less than $30,000 per year have mobile access to the Internet, and 80 percent of Americans earning more than $75,000 per year access the Internet through mobile devices. Those numbers will only grow. It is important for your web designer to design a mobile-friendly version of your website. One January 2012 survey showed that 19 percent of Americans own a tablet computer, which means that most of your mobile visitors are still accessing your website on a small phone screen. Make it easy for them to read and easy for them to share.
Create a site conversion optimization strategy. Conversion optimization is the method of creating an experience for a website visitor with the goal of increasing the percentage of visitors who convert into customers. This is done by observing which landing pages are most popular and have the lowest bounce rate on your website and then directing more customers to those pages and creating additional pages with content that can also grab attention like the original. To do this successfully you must engage your visitors on each landing page and drive them to action – not forcefully, but creatively and convincingly.
Digital marketing with an emphasis on organic search engine optimization requires consistent efforts to keep your content fresh and relevant to your audience. It requires you to think about how you are posting not only on your website, but also on social networking and blogs. Creating consistent high quality content and sharing via social media will establish credibility for your company and people will feel they can trust you and ultimately purchase goods and services from you. By putting in consistent work on these aspects of your digital marketing plan you will be able to grow your website traffic and your customer base.
Alliance Group International has created many successful digital marketing plans for companies all over the world. We would enjoy having the opportunity to discuss your company’s plans with you. Please feel free to call us at 925-984-2441 or fill out the quick Contact Us form in the right column. We look forward to talking with you.