With approximately two new members joining 160 million existing users every second, LinkedIn is a social networking force to be reckoned with. Are you a part of the LinkedIn community? If not, here are a few good reasons to convince you to be a part of this international social media site – a place created for professionals looking to connect with employers, employees, like-minded business professionals, and networking opportunities.
Increase Online Presence
Because LinkedIn is such a trusted source of professional information, an easy way to find out more about a company is simply using Google to search “Example on LinkedIn.” Basic SEO principles will tell you that the more your company name is out there the easier people are able to find it on the Internet. LinkedIn also allows you to link to up to three external websites – such as your company website, Facebook page, or blog. This can drive up traffic to your websites and, if you create quality content on your blog or company site, establish your company as an expert in your field.
In addition to optimizing your company for a general search, LinkedIn provides a variety of opportunities to optimize your profile for their internal search. Between skill tags, Products & Services sidebars, video apps, and gratuitous space for anchor text, establishing a high-ranking presence on LinkedIn is both simple and well worth it.
After you have optimized your profile for search and boosted traffic to your company’s profile, it’s time to start making online connections. LinkedIn makes it easy to post content from your website or blog in order to bring attention to your company. Potential employees can learn what your company stands for and determine if it is a good fit for them. Potential customers can see in great detail exactly what you have to offer. Potential business partners can gauge how well your companies would work together, and how beneficial a business relationship would be.
Read, Connect, and Improve Your Professional Value
In addition to boosting your company’s presence and your own professional presence on the Internet, LinkedIn offers many ways for you to engage, learn, educate, and connect with other professionals. The list of resources and organizations represented on LinkedIn is tremendous. If you’re interested in learning more about how to write grants for a non-profit – there’s a resource for that within LinkedIn. If you’re interested in finding out how angel investing works, again you can find a wealth of information via LinkedIn. Use it to your advantage to broaden your skillset, learn about a new area of business, and develop strategies to further your professional career and that of your company.
LinkedIn is quickly becoming an essential tool for growing a business and gathering a network of professionals. If used correctly, it can do amazing things for your company. Feel free to follow Alliance Group on LinkedIn. We’re building out our company’s presence there right now and would enjoy having you within our network.