Social media has been established as one of the top ways to engage with consumers and raise positive awareness about your business, products, and services. In a November 2012 article, Forbes.com noted, “A business that only uses traditional marketing will...
Networking with Intention
What does a good networker do? This is a vital question for an entrepreneur. You know those mixers and events that keep cropping up into your schedule? Don’t avoid them. Engage with intention. Go into networking opportunities with specific goals...
Your Startup’s Business Card
In spite of all of the great technology that abounds in the business world, the business card still maintains a significant place in marketing and networking. Regardless of how many fancy electronic tools are out there, you’ll always be asked...
From Startups to Lean, Productive Corporations
Alliance Group International, Inc. is proud of its track record in helping over 600 companies turbo charge their sales and marketing strategies. Over 130 of those companies that AGI has worked with over the past 25 years have been startups....
Why Do Visitors Leave Your Website? Part Two
In part one we discussed some of the most common reasons your website’s visitors may leave based on the way you present your content through your site’s design and elements. Getting traffic to your website is only half the battle....
Five Tips for Building Your Business on LinkedIn
LinkedIn is the most popular social networking website for professionals. It was founded in 2002 and launched in 2003. In June 2012 it had more than 175 million users, making it the go-to place for professional networking online. Many people...
Ten Tips for Successful Location-Based Marketing, Part 2
Previously you saw five tips for successfully marketing based on your location using check-in apps, mobile optimization, Google+ Local, search engine optimization, and review management. This time we’ll discuss the benefits of focusing locally with Twitter, defining geo-fences, pay-per-click location-targeted...