In previous generations, the idea of employment was to go into the business, work your shift with only a short meal break, and then go home for any recreational activities you enjoy. Today’s most successful businesses have broken away from...
Words to Watch for in 2013
This list of buzzwords for 2013 is pretty interesting. So, we’re putting it in our blog in order to “archive” it and see which ones become part of the normal marketing and business vernacular. 1. Advertainment — “Advertising is no longer...
Don’t Abandon Your Company Blog
Use these tips to create a good solid list of reasons for why it’s important to keep creating and publishing fresh content in your company’s blog. You can also hit on the fact that article writing and blog management is...
Good Will is Always a Good Thing
Here’s a great example of how an inexpensive gesture toward a customer can produce positive viral results…very important in today’s overall marketing strategy given the importance of social media. LEGO managed to make an 11-year-old boy with Asperger’s Syndrome very...
Do You Know Your Customers?
Customers usually know what they want from the products and services they purchase. They understand how what they purchase will fit into their lives and how they will use it. Regardless of how many demographics and psychographics you may collect...
Turbocharge Your Content Marketing with a Little Buzz
Buzz marketing involves getting your name out to a wider range of people, often by going against the grain of traditional marketing or even stimulating conversation through controversy. There are six general topics through which you can generate buzz. •...
From Startups to Lean, Productive Corporations
Alliance Group International, Inc. is proud of its track record in helping over 600 companies turbo charge their sales and marketing strategies. Over 130 of those companies that AGI has worked with over the past 25 years have been startups....