Use these tips to create a good solid list of reasons for why it’s important to keep creating and publishing fresh content in your company’s blog. You can also hit on the fact that article writing and blog management is part of AGI’s Online Marketing Services.
Are you relevant? This is an important question to ask yourself as you analyze your website’s success. When you look at the most popular websites on the Internet, what do you see? Aside from search engines, the five top websites in the world are: Facebook, YouTube, Wikipedia, Amazon, and Twitter. What do they have in common? They contain boatloads of content that is updated daily – content that is relevant to users and content that has regular interaction from visitors.
You can’t be expected to update your company’s blog as much as these major web services, but you can commit to publishing content on a regular basis that does work with your schedule. Even once per week is better than once per month, and it helps you converse with your customers.
Today, the Internet is a conversation. So one of the most important ways to make your content relevant to your users is to speak in your own voice, to make your blog relatable, and educational. You should also offer similar articles so your readers will remain engaged in the content you provide. When you keep readers involved on your website in a relatable way, you encourage conversation through blog comments and social media sharing.
How do blog comments and social media help promote your website? The most recent search engine algorithms take into account both activity on your website and social media results from your website. (See AGI’s article, “The Panda and the Penguin”) The more your readers interact with your content and share it, the more relevant your website appears to search engines, causing it to rise in search results and to be indexed by Google, Bing, and Yahoo! more frequently.
Consistency is important when you are creating blog content. If you only have a handful of blog entries that are interesting to your readers, or if you do not update on a regular basis, your readers will be less likely to bookmark, share, or revisit your website. Additionally, even search engines have limited resources, and so they judge crawl times for websites based upon frequency of content updates. If your content is only updated once per month, you can be assured that your website will only be indexed roughly once per month, making it more difficult for people to find your most recent content via keyword or key phrase searches.
When you abandon your company blog, you sacrifice web traffic to your company’s site, and thus you cost yourself visitors, and ultimately money. Fresh, relevant content is vital to increasing your website visitors and reader retention.
There are many solutions available for publishing content to your website on a regular basis. If you do not have the time to post blogs on a regular basis, you can write several ahead of time. Most major website content management systems allow for scheduled publishing, giving you the opportunity to provide pre-written content published on a regular basis. The drawback to this method is that scheduled content may need to be updated if new information about the subject becomes available before the blog is published to your website.
Another option many businesses use is third-party writing or blog management. This is one of the services offered through Alliance Group International’s Online Marketing Services, and is a great choice for companies that have a difficult time keeping their blogs updated with relevant content on a regular basis. If you are interested in engaging with AGI’s Online Marketing Services, please fill out the short contact us form in the right column. We would enjoy the opportunity to discuss your online marketing needs.